On this episode of The Jason Cavness Experience I talk to Laura Malcolm - Founder/CEO Give InKind
We talk about the following and other items
Female Founder Alliance
Her entrepreneurial journey
Laura Malcolm is the Founder/CEO of Give InKind, a modern platform for coordinating support through major life events. After experiencing the tragic loss of her first child, Laura took her 10 years of Product Management experience and set out to create an easier way for friends, families and communities to come together when it's needed most. In 2016, Give InKind was launched, combining a Care Calendar, Wishlist, Crowdfunding and Updates into one aggregated support tool.
Laura bootstrapped Give InKind for 3 years, taking her family across the world twice to save money and work with Give InKind's offshore development team, and has since raised $3.8M from top investors in Seattle, including Madrona, Trilogy, Graham & Walker, SeaChange, Tacoma Venture Fund, Tapas Capital, Alliance of Angels, and more. She has two young sons at home and is a native of Tacoma, where Give InKind is based.
Laura’s Social Media
Laura’s LinkedIn: https://www.linkedin.com/in/lauramalcolm/
Laura’s Twitter: https://twitter.com/LauraGiveInKind
Give InKind website: https://www.giveinkind.com/
Give InKind Twitter: https://twitter.com/giveinkind
Give InKind Instagram: https://www.instagram.com/giveinkind/
Give InKind YouTube: https://www.youtube.com/channel/UCGp15GUbx5bFwxQwAQUpnRw/videos
I think that for me, the biggest advice and this is coming at what I think is good timing. I think this is advice that is actually just being echoed right now. But I would have sort of said it anyway. is that your business has to be sustainable. You have to create a business that will make money that has customers. I think that we sort of lost track in this frothy market of the fundamentals of business. It was really easy to think because we've seen so many unprofitable unicorn companies, right?
That just lose hundreds of millions of dollars. It's really easy to think like growth at all costs and that is not going to work anymore. It probably shouldn't have been working all this time. I think the biggest thing for me is that anybody on this journey right now needs to be thinking about how you can raise and when you can raise and optimizing for a raise and investors optimized for a good solid business you only want to have to count on yourself.
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