On this episode of the Jason Cavness Experience, we talk to Ali Schwanke CEO/Founder at Simple Strat

cavnessHR website: https://www.cavnessHR.com

Jason’s email: jasoncavness@cavnessHR.com

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Her two companies Simple Strat and BrandPlan

How she hired her first person.

Why people buy from  people they trust

Why is HR important

Ali’s Bio

Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs. She has 15+ years of experience in marketing, and as an entrepreneur -- Ali says she’s had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that’s recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition.

Ali’s Social Media

• Website: https://simplestrat.com/
• Free marketing resources: https://hubs.ly/H0nCQlp0 
• LinkedIn: https://www.linkedin.com/in/alischwanke
• Twitter: https://twitter.com/alischwanke
• Instagram: https://www.instagram.com/simplestrat/
• YouTube: https://www.youtube.com/hubspothacks

Ali’s Advice

I'd say advice for marketing right now. If you're listening to this right now, in our current situation, one of the best things you can do is revisit what your marketing calendar looks like for the next year. I think people right now are hoping this is a short term thing. Which hopefully it is, but it's certainly going to impact how we communicate with people long term. So I think people's inboxes are still going to be overflowing. I think we're still gonna be inundated with content as we move forward out of this.  So pare down what you're doing to the most essential value and the unique value you that can drive for your customers and then make sure that you have a way to track that. That's your analytics conversation to make sure that you're seeing what's coming from your efforts.

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